OUR PHILOSOPHY

In a world of fierce competition, we believe public relations is all about creating a cohesive narrative and positioning our clients for success through innovative strategies and compelling execution. To achieve this, our methodology aligns business strategy with communications strategy by working with clients across multiple areas of an organization including executive leadership, marketing, sales and product development.  

 

INDICATE MEDIA LEADERSHIP TEAM

Todd Barrish, President & Founder

A 17-year PR veteran, Todd leads the day-to-day operations of Indicate Media ensuring the firm's clients benefit from creative, integrated public relations programs that deliver strong, measurable results. His expertise includes brand marketing, high-level media and analyst relations, financial communications, presentation and media training, as well as corporate reputation and issues management programs.

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Nicole Peinado, Assistant Account Executive

Nicole plays a key role in the account strategy and execution for Indicate Media's clients. With proficiency in five languages including English, Spanish, French, Russian, and Portuguese, she brings a unique skill set to our diverse team and global clients. Nicole has worked as a journalist and is passionate about all things media and tech. She graduated Cum Laude from the University of Pennsylvania's School of Arts and Sciences. Outside of the office, she enjoys running and traveling.

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Todd Wasserman, Head of Content Marketing

Todd leads Indicate Media's content marketing team and oversees the development of publish-ready bylined articles to advance our clients' thought leadership initiatives. Todd is a veteran journalist who has written for The New York Times, Wired, The Washington Post and The Guardian. From 2010-2015 he was the business editor at Mashable. Before that, he was editor-in-chief of Adweek's Brandweek.

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Peter Moran, Senior Vice President, Client Relations

Charged with overseeing Indicate Media's account strategy, Peter brings a wealth of knowledge in corporate communications, media relations, social media, and content creation. With a diverse background in business, visual, and written communication, Peter provides Indicate Media's clients with strong strategic thinking and tactical execution that’s both highly creative and analytically disciplined.   

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Ariella Davner, Assistant Account Executive

Ariella contributes to account strategy and operations for Indicate Media’s clients. She recently graduated from University of Pennsylvania’s School of Arts and Sciences, where she studied English, Cognitive Science and Consumer Psychology. Her professional background in integrated marketing and strategic social media helps her add fresh perspective to Indicate Media’s team. In her spare time, she enjoys reading literary fiction and trying new cuisines.

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Dallas Gotschall, Design Director

Dallas is Indicate Media's award-winning Design Director with over 20 years of achievement in multiple artistic disciplines. Accolades for his work include numerous awards for magazine and publications design from Higher Ed Marketing, Marcom, Hermes Creative Awards, and many others. Dallas joined Indicate Media in 2017 after working many years at a national ad agency and four years as a senior designer at Microstrategy.

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