"The name of my company is X and we are a next generation, state-of-the-art platform enabling ...." NO
"My company X offers consumers the only way to ...." NO
"We have developed a way for businesses to redefine how ...." NO
Almost all the presenters of the last pitch event I attended began with something like the sentences above. As you probably guessed, the goal was to best describe their company in 60 seconds. I have been to and helped entrepreneurs prepare for many pitch events in my day. Traditionally you have some good presentations and some less desirable. At this particular event I was rather surprised that almost all of the pitches weren't shaped with a little more thought and insight. It's ironic because several of the presenters were clearly intelligent entrepreneurs and had what seemed to be strong visions for their business models. Yet, what became very apparent was that they were lacking in their storytelling abilities.
A quick Google search on how to pitch your business in 60 seconds will most likely lead you to someone explaining that there are four questions that need to be answered in one sentence (over 60 seconds) to deliver an effective pitch. The questions include: What do you do? What problem do you solve? How are you different? Why should I care?
While these questions are a good structure for organizing your 60 second pitch, as with anything the devil is in the details. These four questions are a good road map to success but need to be fused with telling a story that's engaging, personal and relatable. Not delivered in a way that makes you sound like a robot.
So how do you do it?
The answer is very simple .... you need to practice. Sounds logical right? To tell your story with maximum impact you can't just prepare the night before your pitch event, the same way a TED presenter doesn't just get up and give a TED talk. It takes hours of practice, revising, switching things around, standing in front of a mirror, asking your peers what they think, all to strategically craft and shape the pitch to where it needs to be.
Now of course practicing isn't the only magic bullet because you need to come up with the words first. But, ask anyone who has seen a well rehearsed pitch vs. an 'off the cuff' pitch, and more often than not the rehearsed pitch, given by an entreprenuer who found the words over the course of the practice process, will come off a thousand times better. Why is that? The answer is because more than anything, every time you give your pitch the real thing you are selling is YOU. The pitch is almost secondary. Sure some people like chocolate and some vanilla (meaning, some will love the idea of your company and some will not) and that will always hold true but everyone will agree that you stack the cards in your favor against the naysayers if they instantly believe in YOU. If your words flow smoothly, if you have the confidence of being well prepared, and if you present the best possible 60 second argument for your business ... success is most likely guaranteed.
So if you are an entrepreneur who knows they need to be able to quickly tell their story (which by the way is every entrepreneur), my advice is ... start practicing now!
- Nov 24, 2017 What History Teaches Us About Storytelling Nov 24, 2017
- Oct 24, 2017 Three Hot Topics to Address Within Your IIoT Story Oct 24, 2017
- Sep 18, 2017 Venture Capital and Public Relations: A Perfect Union Sep 18, 2017
- Aug 22, 2017 Drone Companies Rise Above the Swarm - 3 Ways Your Drone Company Can Stand Out Aug 22, 2017
- Aug 7, 2017 Drone Companies Take Flight: 3 Tips for Effective Storytelling Aug 7, 2017
- Apr 17, 2017 Indicate Media Captures The News: Monday, April 17th, 2017 Apr 17, 2017
- Apr 10, 2017 Indicate Media Captures The News: April 10, 2017 Apr 10, 2017
- Apr 3, 2017 Indicate Media Captures The News: April 3, 2017 Apr 3, 2017
- Mar 27, 2017 Indicate Media Captures The News: Monday, March 27, 2017 Mar 27, 2017
- Mar 20, 2017 Indicate Media Captures The News: March 20, 2017 Mar 20, 2017
- Mar 13, 2017 Indicate Media Captures The News: March 13, 2017 Mar 13, 2017
- Mar 6, 2017 Indicate Media Captures The News: March 6, 2017 Mar 6, 2017
- Jan 31, 2017 Why 'On Time' Can Make or Break Your Brand Jan 31, 2017
- Nov 10, 2016 Looking to Boost Your Business with PR? 5 Tips from a Pro Nov 10, 2016
- Sep 12, 2016 Indicate Media Captures The News: September 12, 2016 Sep 12, 2016
- August 2016
- Jul 25, 2016 Indicate Media Captures The News: July 25, 2016 Jul 25, 2016
- Jul 18, 2016 Indicate Media Captures The News: July 18, 2016 Jul 18, 2016
- Jul 5, 2016 Why Winning The Moment Still Matters: Series Finale Jul 5, 2016
- June 2016
- May 2016
- April 2016
- Jan 4, 2016 Indicate Media Expert One-On-One Series - Nick Klenske Jan 4, 2016
- Dec 21, 2015 Indicate Media Expert One-On-One Series - Taunya Renson-Martin Dec 21, 2015
- Dec 14, 2015 Indicate Media Journalist One-On-One Series - Michael Humphrey Dec 14, 2015
- Dec 9, 2015 Advancing solar and building energy technology Dec 9, 2015
- Nov 23, 2015 Indicate Media Journalist One-On-One - Dorian Benkoil Nov 23, 2015
- Oct 14, 2015 What We Can Learn From Past Presidents and Their PR Teams Oct 14, 2015
- Oct 8, 2015 How Personalization In Storytelling Will Change Your Business for the Better Oct 8, 2015
- Sep 30, 2015 How Great Branding Turned These Products Into Household Names Sep 30, 2015
- Sep 25, 2015 Indicate Media Journalist One-On-One Series - Alyson Shontell Sep 25, 2015
- Sep 16, 2015 Indicate Media Journalist One-On-One Series - Kavi Guppta Sep 16, 2015
- Aug 25, 2015 How Early Stage Companies Can Navigate the Crisis Minefield Aug 25, 2015
- Aug 10, 2015 Indicate Media One-On-One Journalist Series: Stuart Elliott Aug 10, 2015
- Aug 3, 2015 You have 60 seconds to tell your story: GO! Aug 3, 2015
- Jul 29, 2015 Indicate Media One-On-One Journalist Series - Jennifer Kite-Powell Jul 29, 2015
- Jun 30, 2015 Three Business Areas Where You Can Sync Up Storytelling Jun 30, 2015
- Jun 25, 2015 Successful Communication: The General Idea Jun 25, 2015
- Jun 24, 2015 Five Communication and Pitching Tips for Entrepreneurs Jun 24, 2015
- Jun 23, 2015 You Have 60 seconds to tell your story: GO! Jun 23, 2015