Indicate Media Captures The News: May 16, 2016

Indicate Media is excited to bring to you our weekly roundup of industry news, reports and insights from today’s leading voices. We focus on news stories we find interesting, relevant and of value to businesses today.

Facebook news selection is in hands of editors not algorithms, documents show
Last week we saw an uproar (that is still ongoing) about whether Facebook’s news selection was being controlled or influenced by algorithms or editors. According to The Guardian newspaper, “Leaked internal guidelines show human intervention at almost every stage of its news operation, akin to a traditional media organization.” The ramifications of this are still ongoing but click here to get up to speed on the situation and what it really means. 

Another Company With a Cause: Is Google Just Being a Good Citizen?
Has Google entered the ethics business? Interesting article in the NY Times that reports on Google’s decision to no longer run ads for payday loans, the short-term loans that typically have annual interest rates of over 300 percent. Is this censorship? Check it out!

PR Insight of the Week
The following comes from our friends at Ketchum. In their article titled, “Paid Media Makes Earned Work Harder,” Christi Burnun tackles head on the opportunities that paid media, if done right, bring to the PR industry. According to Burnun, “If you are looking for new strategies, there are so many ways paid media brings additional return on investment beyond your primary key performance indicator (KPI).” For those in the PR/Marketing industry, this is an important read.