After some time off for some fun in the sun, we're back with this week's three top stories we found interesting, relevant, and valuable to businesses today.
Disrupting ‘I Do’: 41 Startups Transforming The Wedding Industry In One Infographic
In case you were wondering, the wedding business remains a great business. According to a recent survey by The Knot, US couples’ average wedding spend has grown to $32,000+. Our calculations tell us that is one very expensive, albeit very special day. It makes sense why numerous funded companies with strong backers are paying attention. Here is an interesting infographic by CB Insights highlighting 41 startups transforming the wedding industry,
NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992
The 2016 Summer Olympics are in full swing and nobody cares. The opening ceremony coverage was down 28% from the 2012 London games, which isn’t a great sign for NBC and its advertisers. After the opening ceremony, social media buzzed with complaints about NBC's decision to air and stream the ceremony on a one-hour delay, and what viewers saw as an excessive number of commercials during the ceremony. NBC of course tried to defend itself blaming the low ratings on …. binge watching. Fascinating. See what they had to say here.
PR Insight of the Week
Visual Journalism is Just Journalism
In this article Vilan Trub looks at the future of visual journalism. Vilan asks the question, ‘What does multimedia mean in the future?’ and takes a look at a Reuters Institute report titled “Digital News Project: Journalism, Media and Technology Predictions 2016” to answer his question. This is a strong read for those of us in communications looking to stay ahead of the competition.
Enjoy the week ahead!