CASE STUDY - Parakweet

Client: Parakweet        

Brand: Bookvibe and InboxVudu      

Practice Areas: Technology, Consumer Apps

Capabilities: Media Relations, Content Development
Research & Evaluation

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Overview

Parakweet is a San Francisco-based company focused on applying its Artificial Intelligence and Natural Language Understanding technology to various consumer and enterprise products. The company’s consumer brands include BookVibe, a social discovery and book recommendation engine and InboxVudu, a web service that identifies important requests in a user’s inbox and sends a regular daily or on-demand reminder of emails that require a response.

The Challenge

Parakweet launched BookVibe in 2012 and raised a $4M angel funding round in 2013. Indicate Media’s strategic communications campaign focused on promoting/raising awareness of Parakweet’s funding and BookVibe as a product to relevant financial and consumer technology media outlets with the objective of increasing sign ups.

In January 2015, Parakweet launched a new product called InboxVudu. As previously with BookVibe, the objective was to build up interest among media influencers and subsequently with consumers in an effort to drive sign ups for the service.

The Solution

During the BookVibe campaign, Indicate Media executed strategic outreach to relevant national and local media, bloggers and online publications, resulting in a wide variety of book specific, technology and venture capital coverage in media outlets including among others: New York Times, Los Angeles Times, Publisher’s Weekly, CNET, GigaOm, The Guardian, Fast Company, and VentureBeat. The media coverage helped Parakweet gain brand recognition and accelerate BookVibe sign ups.

In 2015, Indicate Media began a strategic media campaign for Parakweet’s newest product, InboxVudu with the same objectives.