CASE STUDY - SLATE MATH

Client: Slate Science        

Brand: SlateMath        

Practice Areas: Education, Technology

Capabilities: Media Relations, Events, 
Research & Evaluation

Overview

Slate Science is an education technology company that offers products designed to encourage STEM (science, technology, engineering & math) learning for children.

The company launched its first iPad app series, SlateMath for Kids, to help young students develop mathematical skills through playful interaction based on a learning methodology that taps into a child's natural and intuitive learning processes.

The Challenge

Slate Science launched its SlateMath app among hundreds of existing educational apps on the market. Our challenge was to highlight SlateMath’s scientific and interactive math-teaching pedagogy and raise awareness among consumers, teachers/homeschoolers, education media and tech media. Additionally, SlateScience had just come off a successful $1.1M angel round and needed to get the funding news to the financial media.

The Solution

We created and executed a strategic media campaign to garner coverage for the funding news and app launch. The campaign included:

  • Planned and executed funding and launch announcements
  • Managed media relations for SlateScience’s participation at SXSWedu events including the Startup Showcase and LAUNCHedu pitch contest
  • Created and managed Slate Science’s daily social media and online content

The Results

Strategic outreach to financial/VC trades, mommy/homeschooling bloggers, education and technology outlets resulted in a wide variety of coverage in target outlets including among others: Venture Beat, CNET, edtech Digest, Teachers With Apps, eSchoolNews and Tech& Learning. The media coverage helped elevate SlateMath’s brand awareness and recognition within the investor, consumer, educational and technology communities.