CASE STUDY - Vinci Early Learning Systems

Client: Rullingnet      

Practice Areas: Education, Technology

Capabilities: Media Relations, Events, 
Research & Evaluation, Content Creation

Overview

Entrepreneurial Mom, Dan D. Yang, PhD created VINCI as a new category of collaborative and fun learning tools with the goal to engage, empower and educate young children to achieve school success. VINCI Learning Devices work in conjunction with the award winning VINCI Curriculum, a step-by-step learning structure comprised of a series of age specific learning apps and assessment tools.

The Challenge

The VINCI Tab brand, had limited influence among the education and technology industries, as well as parents and schools. Our campaign objective was to raise awareness of VINCI and its products including the VINCI Tab series and learning curriculum and build brand equity among target audiences to support the business objectives of sales and strategic partnerships. Rullingnet also launched a new wireless-enabled VINCI Tab II, and it was essential to build up awareness and excitement for the company’s line of second-generation products. 

The Solution

We created and executed a strategic media campaign and provided support for a series of VINCI initiatives including: 

  • Urban Sanctuary Holiday Event at Faconnable’s NYC flagship store
  • MommyTech Summit at Consumer Electronics Show in Las Vegas
  • Partnership with The Jim Henson Company/Sid the Science Kid
  • VINCI Game Developer Hack-a-thon in San Francisco
  • VINCI Kid’s Day at the Natick Mall in Boston
  • Toronto International Film Festival (TIFF) Kids digiPlaySpace exhibit 

Strategic outreach to national and local media, bloggers and Internet publications, and industry analysts resulted in a wide variety of education, technology, entrepreneurship and mom/homeschooling coverage in media outlets including among others: The New York Times, The Huffington Post, Wired, Parents Magazine and Kidscreen Magazine. The media coverage helped VINCI gain a considerable amount of industry and consumer brand awareness.